ONA’s ‘Better Care Starts Here Campaign’ Expands Today - “Better Care for a Lifetime” in cinemas, on radio and social media
December 18, 2017
TORONTO – The Ontario Nurses’ Association (ONA) public awareness campaign, Better Care Starts Here, expands today with a new tagline.
“As we enjoy the holiday season, ‘Better Care for a Lifetime’ will be airing in theatres across the province before the much-anticipated Star Wars: The Last Jedi movie,” says ONA President Linda Haslam-Stroud, RN. “It’s a timely reminder that not everyone will be home for the holidays, and our dedicated registered nurses are there on the front lines to care for and protect their patients.”
ONA’s new cinema ad can be viewed here. Also launching are radio ads across Ontario and social media ads. To listen to the radio ads, visit ONA’s Nurses Know website where visitors will also find a list of actions that can be taken and information about Ontario’s health-care system.
Haslam-Stroud notes that ONA’s social media campaign will be on Facebook, and for the first time, on Instagram.
“And as many of us anticipate the opportunity to spend time with friends and family, it’s important to remember those who are not as fortunate, and to show gratitude that highly skilled, highly caring registered nurses are on the front lines to provide the quality care our patients need and deserve.”
ONA is the union representing 65,000 registered nurses and health-care professionals, as well as 16,000 nursing student affiliates, providing care in hospitals, long-term care facilities, public health, the community, clinics and industry.
For more information:
Sheree Bond (416) 964-8833, ext. 2430; cell: (416) 986-8240; firstname.lastname@example.org
Ruth Featherstone (416) 964-8833, ext. 2369; email@example.com